After today’s lesson I believe that it was a unique experience to learn about the features of Ferrari. This urged me to investigate more about it. “Ferrari” called under the skin at The Design Museum (London) an exhibition opened at London’s Design Museum celebrating 70 years of Ferrari design, from the brand’s first vehicle; to the Formula One race car that Michael Schumpeter drove to victory in 2000. I believe after visiting such exhibitions we go to the world of fantasy. If you’re a lover of cars and Ferrari, you’ll love this show. An exhibition has opened the exhibition nicely combines stories of the personalities, the design, the technology and engineering, and the brand.
I came across many interesting facts about Ferrari.
- It brings together 14 rare and memorable Ferrari models, worth a total of £140 million.
- They also include the most technologically advanced Ferrari to date and the car that Sterling Moss drove when he won the 1960 Tourist Trophy.
- The 275 GTB4, considered by many to be the brand’s most beautiful car
- The F40, which was designed to commemorate Ferrari’s 40th anniversary in 1987.
- The first Ferrari car came off the production line in 1949 from the Maranello factory of Dino Ferrari.
Here the design process followed for every Ferrari is explored including a striking display of a Ferrari car split in half – One half the final appearance and the other the original clay model that is manually molded to the final shape.
This section focuses on the design aspects that extend to each and every component of a Ferrari. Each is a piece of art and amazing in their beauty.
Later in this section there is a collection of crash helmets from over the years from the first shockingly thin leather helmets of the early days to the massive shiny helmets of today. Here’s the official line from Design Museum founder Sir Terence Conran:
‘The Ferrari story is one of the great adventure stories of the industrial age… the depth of emotion goes far beyond the external beauty of their cars: what excites me so much about this exhibition is the rare opportunity to glimpse behind the scenes and experience the dynamic between engineering, manufacturing and design, which produces Ferrari’s magic ingredient. It is a magic ingredient that means I am here, aged eighty-five and still lusting after the idea of owning a Ferrari.’
“What excites me so much about this exhibition is the rare opportunity to glimpse behind the scenes and experience the dynamic between engineering, manufacturing and design, which produces Ferrari’s magic ingredient,” he added.
“Ferrari represents an ideal case study in design and development. Ferrari uses the subtle and often unseen techniques of automobile design, but with the utmost care and precision,” said Nahum.
It told the story of the prestigious Italian automotive company, with a rich display of lesser known aspects, and unpublished materials. The exhibition in London gave visitors the possibility to go under the skin of a Ferrari, witness its engineering, from the secret study of the car’s design to the techniques used for the creation of its exterior.
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