Ferrari Under the Skin at London museum made me think. Making archives for what reason?
As, the exhibition starts by showcasing ENZO FERRARI personal life. 1947 was the year when Ferrari’s first model came in the market. The exhibition talks about the power of a perfect racing machine. Mainly the show covers the design, engineering, racing aspect and client of Ferrari.
By showcasing first Ferrari to Michael Schumacher’s winning formula one car.
https://designmuseum.org/exhibitions/ferrari-under-the-skin#‘Race cars are neither beautiful nor ugly. They become beautiful when they win.’
Enzo Ferrari.
I Talk about Ferrari exhibition, to highlight the importance of archiving and also showcasing. which is missing in Pakistan. We have collection of cultural history at lok virsa museum. The museum showcases the whole culture and customs of Pakistan.
Naomi Klein who is a Canadian author, wrote many books on archival importance. She criticizes the corporate globalization.
No logo : book written by Naomi Klein focuses on the altera globalization movement. The four parts of book discuss No space, No job, No choice, and No Logo. She highlight the cultural jamming, sweatshops in Asia and America and how brand-oriented corporations effects.
After viewing the Ferrari exhibition what comes in mind is truck art. Truck art is a tradition.
“They were badges of competition,” Durriya Kazi.
Durriya is expert in truck art, she is serving as head of visual department at karachi university.
There is a whole industry which is associated with truck art. Almost 50,000 people are employed in the workstation who develop the craft. Truck drivers spend high amount of money to ensure that their truck is unique and eye catching then the rest.
Hadier ali famous truck artist said once: “Our clients want to make their trucks stand out,”
Truck drivers own their truck. Its not just a truck for them its whole new world for them which they carry from one station to the next. The truck is decorated with vibrant colors, poetic word and some images of famous personalities. So, in the whole journey they feel refresh by viewing the art work.
Truck art is a virtual exhibition which exhibits everywhere and people enjoy.
The book talks about identity and culture of truck art and also consisting of pictures. Which takes the viewer to truck art journey of Pakistan.
Are they all are learning resources? A question arises in my mind. The virtual libraries are records of history. And when talks about records, how can we forget the role of camera.
I was viewing the missing chapter: Black Chronicles is an exhibition which is held under autograph London. The main mission was to promote and restore the rare pictures of African, Caribbean and south Asian’s during the Victorian era.
Exhibition in a box features 30 portraits of African, Caribbean and South Asian people in Victorian Britain.
Preserving museums and libraries are very important issue.
Tools & Technology in Art Education 